ENGAGING WRITING

When you write, it’s important you engage the reader so they’re interested in your writing and want to continue reading. So, here are some techniques you can use to achieve this…

One way is to address the reader directly. This means you need to use the word you a lot. You can see plenty of example of direct address to the reader in this blog – you can even see it in this sentence!

Another technique is to use questions. You can ask questions directly to the reader, for example, Have you ever thought about what you would do in this situation? Questions like this make the reader think about their own answer and they want to read on to find out what the writer’s answer is too. Alternatively, you could use a rhetorical question. A rhetorical question is a question where the answer is so obvious it doesn’t need to be stated, for example, Who would have thought it? These types of questions engage the reader because they’re persuasive – the reader already knows the answer, they agree with you and so they’re on your side.

A further technique is simply varying your vocabulary. Nobody wants to read something with the same words repeated over and over again – it’s boring! So, use lots of different words. You could do this by using synonyms – different words with the same meaning; another way is to use adverbs to make your writing more descriptive.

And finally, the reader will be much more engaged in your writing if you adopt an enthusiastic tone – if you don’t sound like you’re interested in the subject you’re writing about, how can you expect anyone else to be?

So, the next time you’re writing, try out some of these techniques to make the reader more interested and engaged in what you’ve got to say. Good luck!

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